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The Benefits of an “all in” Marketing Strategy

Written by: Michael Dean

Owner & Creative Director
Published: February 25, 2023

Written by: Michael Dean

Owner & Creative Director
Published: February 25, 2023

Combining Social and Traditional Media

No one can deny social media has become an essential tool for businesses to reach their target audience. However, traditional media still holds significant importance and should not be overlooked in a comprehensive marketing strategy. Combining social media and traditional media, such as print media, billboards, radio, television, and direct mail, can create a powerful marketing strategy that reaches a broader audience and increases business growth. So, what are the benefits of a marketing strategy that combines both social media and traditional media?

Extend the Reach of Your Marketing Campaigns

By combining social media and traditional media, businesses can reach a broader audience. Social media allows businesses to target a specific audience based on demographics, interests, and behaviors. Traditional media, such as billboards, radio, television, and direct mail, can reach a different demographic that may not be as active on social media.

According to a study by the Direct Marketing Association, using a combination of social media and traditional media can increase the reach of a marketing campaign by 24%. By reaching a broader audience, businesses can increase their brand awareness, drive traffic to their website, and ultimately increase their sales.

Enhance Customer Engagement

Social media and traditional media can work together to enhance customer engagement. Social media is an excellent tool for engaging with customers in real-time and building relationships with them. Traditional media, on the other hand, can be used to provide more in-depth information about products and services, creating a deeper level of engagement with customers.

For example, a business can use social media to promote a new product launch, while traditional media can provide more in-depth information about the product, such as its features and benefits. This combination can create a powerful marketing strategy that engages customers on multiple levels, increasing their interest and loyalty to the brand.

Increase Your Credibility

Traditional media, such as billboards, radio, television, and direct mail, have been around for decades and have established a level of credibility with their audiences. By including traditional media in a marketing strategy, businesses can tap into this credibility and increase their own perceived credibility.

According to a study by the Custom Content Council, 70% of consumers believe that custom content, such as articles in magazines, is more credible than traditional advertising. By including custom content in traditional media, businesses can increase their perceived credibility with potential customers, making them more likely to consider the brand when making a purchase.

Cost-Effective Advertising

Combining social media and traditional media can also be a cost-effective advertising strategy. Social media advertising is often less expensive than traditional advertising, making it an excellent option for businesses with a limited budget. However, traditional media, such as billboards, radio, television, and direct mail, can also provide a longer-lasting impact.

By combining social media and traditional media, businesses can create a balanced advertising strategy that maximizes their budget and reaches a broader audience. For example, a business can use social media to promote a limited-time offer, while traditional media can be used to provide more in-depth information about the offer, creating a long-lasting impact.

There’s no question such a broad and comprehensive approach will prove out of reach for many due to the cost involved, if one chose to market through all available channels at the same time, but there’s no rule dictating a “dive into the deep end of the pool”. In fact phased approach can deliver the same results, allowing a business to both measure the success of each tranche of a campaign and spread out the cost over time.

Yes, social media is an essential tool for businesses to reach their target audience. However, traditional media, including print media, billboards, radio, television, and direct mail, still holds significant importance and should not be overlooked. By combining social media and traditional media, businesses can create a powerful marketing strategy that reaches a broader audience, enhances customer engagement and increases perceived credibility.

Written by: Michael Dean

Owner & Creative Director

Written by: Michael Dean

Owner & Creative Director

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